Swedish odor control since 2014
Keep every
pair fresh
Moisture-absorbing, odor-eliminating inserts for shoes, gear and bags. Slip them in, let them work.
Keep every
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How it works
Three steps to fresh
Insert, let the minerals absorb the moisture, repeat. That is the whole routine.
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Designed in Sweden
Better for you. Better for the planet.
Climate compensated, designed in Sweden, and built to be used again and again instead of thrown away.
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Keep it fresh
Make it last
Designed in Sweden
Frequently asked
How long does one freshener last?
Each insert keeps working for up to six months of regular use. When it starts to fade, replace the pair — no washing or recharging needed.
Will it work in anything other than shoes?
Yes. The same fresheners work in gym bags, hockey gear, ski boots, gloves, helmets, lockers and cars. The XL and Maxi sizes are made for larger spaces.
Is it safe around kids and pets?
Our fresheners are sealed pouches designed to be left in shoes and bags. Keep them out of reach of small children, and choose SmellWell Sensitive if you prefer a fragrance-free option.
How fast is delivery?
Orders placed on weekdays are usually dispatched the same or next working day. Shipping is free on orders over $75.
Can I return an order?
Yes — unopened products can be returned within 14 days of delivery. Contact us and we'll sort it out.
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